New business you have closed since the 1st. Resets every month, and the target climbs as you hit each rung.
Team MRR Leaderboard
Generate a Payment Link
Create a custom payment link
Set the normal amount, weekly tuition hours and payment type. Apply the 10% family discount when this is for a second child.
Subscriptions only. Card saved now, first payment on this date.
Custom link ready
Send a £100 refundable deposit link first, we'll credit it against their first month.
Link ready, paste into your message
Active Clients
Client
Plan
Monthly
Since
Status
My Schedule
Tutor Profiles
Add a tutor
Calls Log
Attach a Fathom recording link, set the outcome, and mark if a payment link was sent. You can only edit your own calls.
Request a Payout
You're self-employed, attach your invoice and submit. We'll process payment and update the status below.
Click to attach invoice
My Requests
Exceed Tutoring
Admin
0
Welcome back
Next revenue milestone0
£0£30k
Current MRR 0
Monthly Recurring
0
0
Today
0
0
Last 7 Days
0
0
Last 14 Days
0
0
Parent Leads Today
0
Meta Ads
Calls Today
0
Google Calendar
Tuition Revenue, Today
0
Follow-ups due
Closes, last 14 days
Closer Performance, MRR
Closer Performance, Calls
Parent Leads, Today
Parent Bookings
Lead Flow, 14 days
■ Parent ■ Recruitment
WhatsApp Inbox
Select a conversation
AI Client Success & Retention Engine
Exceed Concierge™
Parent consultations are transcribed and analysed automatically. Tutor lessons are recorded but never sent for paid AI analysis; student profiles use stored tutor feedback only when an administrator deliberately selects Build profile or Analyse latest history.
Checking intelligence connectionHuman approval requiredRaw transcripts not stored in profiles or call records
Active Students
0
Connected learning journeys
Staff-Built Profiles
0
Updated only when requested
Needs Attention
0
Proactive interventions
Success Signals
0
Moments worth celebrating
Awaiting Approval
0
Nothing sends automatically
Living Student Profiles
Open any student to see what Exceed currently understands and what should happen next.
Parent Communication Queue
Edit, approve and then send through the family’s Messages conversation.
Follow-ups awaiting approval — still deciding, not paid
Families who had a consultation, haven't paid in Stripe, and the call suggests they're still deciding. Each message is drafted from that call. Edit if you like, then approve to send by SMS + email. Nothing sends on its own.
Consultation Conversion Intelligence
Understands prior consultation calls, joins each one to its calendar booking and Stripe outcome, then shows what appears to encourage or deter purchase.
0Calls analysed
0Stripe purchases
0No purchase linked
0Decision open
0Verified close rate
Outcome figures are factual: a purchase is counted only when Stripe is linked to that exact booking. Objections stated on calls are evidence; deterrents and causal patterns are clearly marked as AI inference and should be checked against the source calls.
Permanent Call Intelligence
Every recorded lesson, consultation and interview is retained as a detailed analysis record. Select any call to open the complete evidence and actions.
0 analysed0 need attention
Every Parent Call Recording
Every recorded parent consultation, straight from the call platform, with the family name and a download button. This is the complete list, whether or not analysis has run.
0 recordings
Concierge Activity
Tutor Sessions
Every video session in the messaging platform is logged automatically when the call starts and ends, and recorded to the cloud. Use the hours below to double check tutor invoices.
Master Lessons Calendar
Scheduled Live Completed Absent or rescheduled Awaiting attendance
Recordings Vault
Every call ever recorded, consultations, interviews and tutor sessions, kept permanently in the cloud. Download links are generated fresh and securely each time.
Parent Leads
0
Parent Bookings
My Availability UK time · controls the booking page
Commission Owed by Closer (all time)
Total commission each closer should have been paid to date, from real paid invoices — first month at their first-month rate, renewals at their retained rate. Includes past clients.
Closer Performance by Month
New business each month, per closer (the monthly value of clients they signed).
Revenue by Day of Week
Revenue Analytics
Loading…
YearPrior
Loading chart…
Month
Year
Prior
Change
Payments
Share
New Client Acquisition by Month
Counts each client once, in the month of their first successful Stripe payment. Revenue includes that first payment plus any later add-on hours a parent buys, credited to the month the add-on was paid. Routine renewals and existing MRR are excluded.
Loading…
Month
New clients
New-client revenue
Average first payment
Revenue share
Client Retention
Clients gained (new subscriptions), kept (active right through the month) and lost (subscriptions that cancelled or ended that month). Based on live Stripe subscriptions, so churn is included.
Loading…
Month
Gained
Kept
Lost
Net
Retention
Ad Performance (Meta)
Pipeline (editable)
Conversion KPIs
Unit Economics
Active Clients
Client
Plan
Monthly
Total Paid
Next Payment
Closer
Since
With Us
Status
Team Accounts
Create logins for closers. They can see their own stats, clients and generate payment links.
Add New Account
Generate Payment Link
Sibling / multi-package link
Add a package for each student and send one enrollment link. Tick the sibling discount to take 10% off each additional child.
Bundle link ready
Create a custom payment link
Enter the normal amount, choose the weekly hours and apply the 10% family discount for a second child when appropriate.
Subscriptions only. Card saved now, first payment on this date.
Custom link ready
£100 refundable deposit, send this first. Fully refundable; credited against first month if they proceed.
Link ready, paste into your message
Campaign Intelligence Permanent history
Loading campaign coverage…
Ad spend
0
Total investment
Impressions
0
, reach
Clicks
0
, CTR
Meta leads
0
, CPL
CRM enquiries
0
Stored permanently
Affluent leads
0
Affluent ads + results-first
Bookings
0
, per booking
Calls
0
, show rate
Stripe-verified closes
0
, paid close rate
Paid customers
0
, paid close ·, CAC
Cash collected
0
, ROAS
Summer GCSE form comparison
Form A versus Form B, using only measurements actually received by the backend.
Unique submitted leads
Funnel health and 30-day outlook
Actuals use the selected period. Trend compares its two equal halves; forecast uses stored weekday and recent business patterns.
Calculating forecast…
Meta audience demographics
Loading age and gender coverage…
Day-by-day record
Attribution health
Meta URL parameters
Place this in each Meta ad’s URL parameters. It connects the advert to the enquiry, booking, call and revenue.
Loading…
Stripe payment → booking trace
Loading permanent payment history…
Campaign Controls
Pixel backfill
Re-send today’s Back to School Leads that fired to the wrong pixel over to the correct one, using each lead’s stored match data. Safe to run more than once; copies already on the old pixel cannot be removed.
Messages
Select a chat, you're in every conversation.
Calls Log
Upload a Document
· Files are encrypted (AES-256) before storage. Only signed-in admins can list, view or delete them.
Document Vault
Recruited This Week
0
New team members
Total Team
0
Current employees
Recruitment Leads Today
0
All recruitment campaigns
Recruitment Spend Today
0
0
Applicant Pipeline
Applications from the recruitment pages. Toggle between Tutors and Operations Managers. Move each applicant through the stages; message templates pop up ready to send. Operations Manager applicants can be invited to an interview on Murtaza's calendar by WhatsApp or ClickSend.
Recruitment Leads, Today
Recruitment Campaigns
Team Roster
Recruitment Interviews
Tutor Invoices & Payouts
Invoice files and full bank details open only when an authorised staff member chooses to view them.
Exceed Learn, account approvals
Every student, parent and tutor who registers on Learn is held here until you approve them. Approving emails them instantly and unlocks the app.
Turn a raw tutor or ad video into a captioned vertical clip. Auto captions, background replacement, multi-angle cutting and overlays. Everything renders on your device.
A read-only copy of the Adapt client and lead data, kept completely separate from Exceed. None of this is counted in Exceed's revenue, MRR or analytics.
